YUMSENG…!!!

Celebrating Food and Drink in all its diversity…

THE MEANING OF YUMSENG...!!!

"YUMSENG" is from the Cantonese dialect of Guangdong (Canton) Province in Southern China, and literally means, "to drink to success" or "to drink to victory". Nowadays, it's use is more towards "to finish drinking" or to empty one's glass of drink. The English equivalent for this is, "Bottoms up".

"YUMSENG" is usually shouted out three times in succession, and with increasing volume.

"YUM" is always extended (10 seconds or longer), whilst the second syllable "SENG" is shorter (5 seconds or so) and fades off at the end.

Public Service Message

Alcoholic Beverages should be enjoyed responsibly, and in moderation.

If you drink, don't drive!

Use public transport.

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