YUMSENG…!!!

Celebrating Food and Drink in all its diversity…

2008 Summer Released Draft Sake Review

Japanese Saké is a category of product that is very little understood in this (Singapore) market. Other than the regular “brews” that appear on the shelves all year round, there are seasonal examples that appear only once a year for a limited period of time. Seasonal Saké are released only 3 times a year, during [...]

THE MEANING OF YUMSENG...!!!

"YUMSENG" is from the Cantonese dialect of Guangdong (Canton) Province in Southern China, and literally means, "to drink to success" or "to drink to victory". Nowadays, it's use is more towards "to finish drinking" or to empty one's glass of drink. The English equivalent for this is, "Bottoms up".

"YUMSENG" is usually shouted out three times in succession, and with increasing volume.

"YUM" is always extended (10 seconds or longer), whilst the second syllable "SENG" is shorter (5 seconds or so) and fades off at the end.

Public Service Message

Alcoholic Beverages should be enjoyed responsibly, and in moderation.

If you drink, don't drive!

Use public transport.

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